Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity – video

The shaving brand Gillette has launched a new ad campaign in response to the Me Too movement. The video urges men to hold each other to a higher standard and to step up when they see fellow men acting inappropriately towards women. The video has received intense criticism on social media with many men calling for a boycott of the brand

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Source: YouTube/Gillette

Tue 15 Jan 2019 16.37 EST First published on Mon 14 Jan 2019 22.18 EST

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