JadeW

Bottle blondes have had a tough old time of it, what with salons being closed. You've probably had to get pretty friendly with your root regrowth. But with salons reopening imminently, your barnet deserves a new lick of paint.

Yes, it's a commitment, yes it involves a good stint in the salon chair to achieve and yes, it requires a pretty devoted relationship with purple shampoo, put platinum blonde hair is designed to make a statement. And if there were ever a time for it to stand out, it's during summer. Because, what's cooler than being cool? Ice cold. Just ask Outkast, or the shade's newest convert, Emily Ratajkowski who despite some initial hesitation, worked with Kérastase on creating her new platinum strands. Apparently, she's been using the brand's new Blond Absolu Range to tone and repair her hair.

And with salons soon re-opening, we can get in on the action too, refreshing our existing colour and touching-up roots, or taking the plunge for the first time.

The best part? Keeping our hair beautifully blonde is becoming easier than ever thanks to the wave of nourishing and colour-correcting treatments designed to keep our colour fresh.

We're taking notes from the likes of long-term devotees Michelle Williams, Gwen Stefani, and Game Of Thrones' Khaleesi (even after it's all ended, we all still wish we could have her hair), but here are a few other ladies who have made us want to reach for the (bleach) bottle more than ever.

Before you head to the salon, make sure you read our our guide on how to go white blonde.

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